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Debut music video for DJ Shub, formerly of A Tribe Called Red

Debut music video for DJ Shub, formerly of A Tribe Called Red

Fort Erie, ON – DJ Shub, formerly of A Tribe Called Red, released his first solo music video today for “Indomitable ft. Northern Cree Singers” in advance of his upcoming EP, entitled PowWowStep. The music video was shot at the Grand River Champion of Champions Pow Wow in Haudenosaunee territory and it features men’s fancy dancer and techno music producer Classic Roots.The song is anchored by the drum and vocals of the six-time Grammy nominated Northern Cree Singers.

YouTube link

Promotional photos

The video was produced with the financial assistance of MuchFACT, a division of Bell Media Inc.and MadRuk Entertainment put it all together.

The video shines a spotlight on the humanity of Indigenous people by taking viewers from the impersonal and lonely work day of a young professional to the caring community of a modern competition pow wow. The song title and story line work together to challenge the idea that Indigenous culture is dead or dying.

“I want Canadians to see that pow wow culture is beautiful in both imagery and spirit,” explains DJ Shub, born Dan General. “I also want young Native kids to know that they can find support and happiness in their lives, even if they can’t see it right in front of them. That’s what the video says to me.”

DJ Shub is set to release his solo debut EP, entitled PowWowStep, on Friday, December 2. A release party is set for that same day at the Velvet Underground in Toronto with guest appearances by Classic Roots, DJ Acro, Philip Rothschild, and many more.

Embrace presents
DJ Shub
PowWowStep EP Release Party
Friday, December 2, 2016
Velvet Underground, 508 Queen Street West, Toronto, Ontario
19+ | ID Req’d

About the Song
INDOMITABLE (in·dom·i·ta·ble): impossible to subdue or defeat

Songwriting/Publishing: Dan General, Conan Yellowbird (DMG Arizona)

“Indomitable ft. Northern Cree Singers” by DJ Shub features a sample from Northern Cree’s “Young and Free” song, which was composed by Conan Yellowbird for the drum’s Ewipihcihk album released by Canyon Records. “Young and Free” is published by DMG Arizona (ASCAP).


About DJ Shub 
DJ Shub, formerly of A Tribe Called Red, is a title earning DJ and award winning music producer. He lives in Fort Erie, Ontario and counts two DMC Canada DJ Championship titles (2007 and 2008), a DMC Canadian Battle for Supremacy title (2008), a Canadian Red Bull Thre3style title (2012), and a King of the Dot Canada vs. USA DJ battle win along with trophies from the JUNO Awards and the Aboriginal Peoples Choice Music Awards as some of his most notable accomplishments.

DJ Shub parted ways with A Tribe Called Red in 2014. His work with the group includes the JUNO Award winning album, Nation II Nation and their most popular single, “Electric Pow Wow Drum” (1,585,539 steams on SoundCloud).
Twitter @djshub
Instagram @djshub
Facebook @therealdjshub

DJ Shub would like to acknowledge MuchFACT, a division of Bell Media Inc., MadRuk Entertinament. Mark Stanleigh (director), Brendan Jessamine (producer), the Grand River Champion of Champions Pow Wow, Classic Roots, Northern Cree Singers, and Canyon Records for their help and support.

Produced with the financial assistance of MuchFACT, a division of Bell Media Inc.
Twitter @muchfact @much
Facebook @muchfact @muchmusic
Instagram @muchfact @muchmusic

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About The Author

MUSKRAT Magazine

MUSKRAT is an on-line Indigenous arts, culture magazine that honours the connection between humans and our traditional ecological knowledge by exhibiting original works and critical commentary. MUSKRAT embraces both rural and urban settings and uses media arts, the Internet, and wireless technology to investigate and disseminate traditional knowledges in ways that inspire their reclamation.

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