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The TreadRight Foundation And Manitobah Mukluks: Storyboot Project Partnership

The TreadRight Foundation And Manitobah Mukluks:  Storyboot Project Partnership

TORONTO, July 13, 2016 – The TreadRight Foundation, created as a joint initiative between The

Travel Corporation’s (TTC) family of brands, is proud to announce a new partnership with The

Manitobah Mukluks Storyboot Project in celebration of Canada’s Indigenous people and their


The Manitobah Mukluks Storyboot Project, which aims to revive the traditional arts by creating

partnerships with elders and artisans who fashion mukluks and moccasins in the traditional way,

is the fourth recipient of a TreadRight Heritage Initiative grant globally, and the first in North

America. The Manitobah Mukluks Storyboot Project will use the grant to install a semi-

permanent national “The Storyboot School” at the Bata Shoe Museum in Toronto, set to launch

mid-September 2016.

The new Storyboot School will offer weekly sessions that teach the heritage art of mukluk-

making to local Indigenous students, while also introducing the art and culture to visitors, in

conjunction with TTC’s family of brands. The project will also permit Storyboot artisans from

across Canada to display and sell their mukluks at the Bata Shoe Museum. This will be the first

such school in Canada to be available to all Canadians.

“The Manitobah Mukluks Storyboot Project is an excellent example of the ability artisans have

to help sustain and promote invaluable cultural and heritage traditions, while at the same time

empowering individuals by providing a livelihood,” says Brett Tollman, CEO, TTC and TreadRight

Founder. “Artisan activities like these are an essential component to many of the local

economies in the places we visit. TreadRight and TTC believe it is of the utmost importance to

be active in the strengthening of this indispensable heritage sector.”

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About The Author

MUSKRAT Magazine

MUSKRAT is an on-line Indigenous arts, culture magazine that honours the connection between humans and our traditional ecological knowledge by exhibiting original works and critical commentary. MUSKRAT embraces both rural and urban settings and uses media arts, the Internet, and wireless technology to investigate and disseminate traditional knowledges in ways that inspire their reclamation.

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