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Red Market Brand Pursues Economic Reconciliation Through Compliant Cannabis Sales and Reform

Red Market Brand Pursues Economic Reconciliation Through Compliant Cannabis Sales and Reform

Red Market Brand Provides an Indigenous Option to Canadian Cannabis Consumers, Rooted in Economic Reconciliation

Mississaugas of New Credit – First Nations thought leaders and advocates are announcing the launch of Red Market Brand (“Red Market,” “RMB” or the “Company,”) a new Indigenous-owned and operated cannabis-related project that’s founded on a mission of supporting Indigenous communities. Red Market will bring high-quality cannabis products to the Canadian retail, adult-use market with the primary goals of making available Indigenous-owned cannabis brands, to pursue economic reconciliation across Canada, and to enrich First Nations communities from Coast to Coast to Coast through compliant cannabis sales.

Red Market Brand is founded and led by Isadore Day, former Regional Chief of Ontario, Lake Huron Region Grand Chief and Vice Chair of the North Shore Tribal Council, and Christian Sinclair, Onekanew (Chief) for the Opaskwayak Cree Nation – leaders in the discussion surrounding Indigenous rights within the legal sale of cannabis in Canada.

“Our long-term goal is to establish a national network of First Nation licenced producers who will supply Red Market and other First Nation cannabis products – all approved by Health Canada,” says Isadore Day, Founder and CEO of Red Market Brand. He continues, “After initial exclusion from the Cannabis Act, RMB will ensure Indigenous voices are heard and respected as the Canadian cannabis industry, and Canada itself, evolves.”

Red Market will be debuting their first products through a partnership with Royal City Cannabis Co., a certified craft cannabis producer that has developed a reputation for producing high quality craft cannabis products.

“Royal City Cannabis Co is proud to partner with Red Market Brand to launch their First Nation cannabis brand. Our vision and values fully align with that of Red Market in terms of creating Indigenous inclusivity in the cannabis industry, the need for economic reconciliation, and respect for the environment and our duty as stewards,” says Mike Abbott, Founder and CEO of Royal City Cannabis. He continues, “We are thrilled that our products can support the launch and development of Red Market and their plan for economic opportunity in First Nations across Canada.”

About Red Market Brand

The Red Market collective First Nation knowledge and wisdom, combined with modern cannabis expertise, to cultivate and support indigenous communities. Through Red Market, Founder and CEO Isadore Day believes that true Indigenous Nationhood can be achieved by striving in every way for the development of healthy, wealthy Indigenous communities. First Nation Owned and Operated, Red Market will acknowledge and respect our roots by devoting a portion of profits to creating sustainable First Nation community health and wealth.

About Royal City

Royal City Cannabis Co is an employee-owned craft cannabis company, founded in 2013, from Guelph Ontario, “THE ROYAL CITY”. Our passionate team of consumers, cultivators, processors, and advocates are focused on delivering top-grade flower and artisanal hash products. We draw on the agricultural excellence of our community and pair it with the traditional knowledge of cannabis harvesting, handling and processing to produce small batch cannabis products that celebrate the flavours, aromas and beauty of cannabis. Find Royal City online at

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About The Author

MUSKRAT Magazine

MUSKRAT is an on-line Indigenous arts, culture magazine that honours the connection between humans and our traditional ecological knowledge by exhibiting original works and critical commentary. MUSKRAT embraces both rural and urban settings and uses media arts, the Internet, and wireless technology to investigate and disseminate traditional knowledges in ways that inspire their reclamation.

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